Our Purpose

WE DESIGN OUTDOORS SYSTEMS FOR PEOPLE WHO WANT TO GET OUTDOORS

Getting into camping or getting organised for camping can feel like a big task with a fair bit of hassle.

The thing that gets us excited, is looking for ways to reduce the hassle factor; we’re a little weird like that and love it! :0)

Reduce the hassle factor, increase the more likely we are to do it, simple. We’d rather see more people easily getting ‘outdoors’ than staying indoors so we’re into creating these grab & go kits to make it easy.

We’re a self-funded, family owned and operated business with a clear vision, so with your support, we’ll keep building practical, time saving, quality solutions you can comfortably use in the bush.

We are passionate about making it easy and as equally passionate about getting outddors ethically, so we aim to make our gear as sustainable as possible. We'll strive to keep tweaking every impact we have. 

Your feedback really helps, so please get in touch with your ideas from your experiences, they make all the difference and we want to produce gear that gets used regularly for years and years.

To give back, we're a 'social enterprise', so by supporting us, you support the outdoor community.  Our current focus is -  The Bush Tucker Trail Project. 

OUR PURPOSE

WHY - To help people get outdoors easily & ethically. Our driving purpose is to help you explore your sense of adventure, easily create the life you want outdoors and preserve the wilderness for future generations along the way.  We want you to feel the confidence of being free, autonomous and masterful in outdoor environments.

HOW - Step 1, we take the mystery out of the gear you need to get outdoors. We do this by designing gear so you can get out the door quickly and easily, confident you have everything you need. We love 'grab & go' essentials kits. 

Step 2, everybody is different and has different interests, styles, needs etc. so we’ll have some proven accessories for you to tailor your kit and find gear that works for you.

Step 3, we'll be a little obsessive about constantly reviewing our range to determine how we can be more sustainable and eithical - a closed loop.  We'll also challenge ourselves on what is 'essential' to reduce the amount of gear we take & produce.

WHAT - Essential gear for Camping, Bushcraft & Everyday Outdoors (picnics, BBQ's, beach, river etc..). 

WHEN – We’re learning the truth to the saying “all good things take time”… Our current focus in 2019 is on canvas storage solutions. Feeling organised and ready to go is a key step in getting out more often.

Once that is up and running we’ll start to develop other fiddly parts of the full camping kit, like tools and sleep systems.  

FUTURE PLANS - More in-house custom designed gear and partnership with local manufacturers to improve the gear options available to help you get out there.  We'll want to hear what is holding you back from getting outdoors more often so we can work out ways around them, no excuses! :0) We’d love to offer full swag, tent, vehicle and bushcraft kits; we have the ideas, just need the resources…

SOCIAL ENTERPRISE - As people choose to support us and purchase thier gear via the website we'll be able to build up our resource offering (to help people get outdoors), build more Cause Crusader partnerships, support more independent retailers and develop in-house social programs or partnerships.

The core of our business model is to re-invest back into the outdoor & other communities to help more people get out there!  We are currently focusing on a The Bush Tucker Trail Project as our social initiative and in the future we like to develop the technology to allow you to choose the causes you want to support.  

SUM UP - Our dream is to hear you say "I'm gonna GRABmeGEAR & Go!"

MOTTO -

GO

CREATE YOUR LIFE OUTDOORS,

EXPERIENCE THE

FREEDOM.AUTONOMY.MASTERY,

TO

EXPLORE HEAVILY, TREAD LIGHTLY

AND

HELP OTHERS ALONG THE WAY,

JUST

GRABmeGEAR & GO!