Our Purpose

WE DESIGN OUTDOOR GEAR FOR PEOPLE WHO WANT TO GET OUTDOORS...

Getting into camping or getting organised for camping can feel like a big task with a fair bit of hassle.

The thing that gets us excited, is looking for ways to solve this problem and reduce the hassle factor; we’re a little weird like that and love it! :0)

We reckon if we can help you reduce the hassle factor, the more likely you are to get out there and give it a go! We’d rather see more people easily getting ‘outdoors’ than staying indoors, so we’re constantly looking for ways to make it easier.

We’re a self-funded, family owned and operated business with a clear vision, so with your support, we’ll keep building practical, time saving, quality solutions you can comfortably use in the bush.

We are passionate about making it easy and as equally passionate about getting outdoors ethically, so we aim to make our gear as sustainable as possible. We'll strive to keep tweaking every impact we have so you can be comfortable you’ll get out there easily and ethically.

Your feedback really helps, so please get in touch with ideas from your experiences, they make all the difference. It helps us produce gear that gets used regularly for years and years because it meets your needs.

To give back, we're a 'social enterprise', so by supporting us, you support the outdoor community.  Our current projects are – Adventure Playground, Partnership Program & Bush Tucker Trail. 

OUR VISION

For everyone on the planet to feel ‘at home’ in the great outdoors…

We believe you find yourself by creating the life you want and when you master the survival needs of each outdoor adventure, you gain the inner freedom to boldly make independent choices (autonomy) about other areas of your life.”

We want to help free people up to make choices that feel good to the soul and spark fun along the way!

OUR MISSION

To help people get outdoors easily & ethically...

OUR VALUES

FREEDOM to express self and explore

AUTONOMYto be self sufficient

MASTERYto feel confident enough to share

OUR MOTTO

I’m gonna GRABmeGEAR& Go!